Subject Search for: Business / Marketing and Advertising
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99.The Economic and the Strategic Significance of Advertising to Children
Children and adolescents have been addressed by manufacturers as a major market niche that has been previously untapped: While children and young adolescents (defined hereafter as children between the ages of one and twelve) do not generally have their own source of income, manufacturers have become aware of the influence that children have upon the buying power of their parents. In addition, children have a greater source of personal revenue (from allowances, gifts, and so on) than at any other time in history. These forces have combined to make children an acceptable - and lucrative - target audience for advertisers and manufacturers alike. This paper addresses the economic and the strategic significance of advertising to children.
Pages: 5
Bibliography: 4 source(s) listed
Filename: 13317 Advertising to Children.doc
Price: US$44.75
100.Advertising and Children in Europe: Investigating the Issues.
This paper explores advertising towards children in Europe and demonstrates that the predominant trend in advertising for children between the ages of birth to twelve years of age is directed towards promoting maturity - namely maturity beyond that expected of the target age group - and consumption of junk foods.
Pages: 6
Bibliography: 3 source(s) listed
Filename: 13318 Advertising and Children.doc
Price: US$53.70
101.Examining Footlocker as a Company: Business Strategies and Design.
This paper defines and describes the market strategies used by Footlocker, a store focused on promoting major lines of sporting goods with an emphasis on shoes.
Pages: 3
Bibliography: 2 source(s) listed
Filename: 13326 Examining Footlocker Company.doc
Price: US$26.85
102.Life-Cycle Analysis: The Automobile.
This paper presents a lifecycle analysis of the automobile. It considers the environmental costs of manufacturing a car; its use by the consumer; and, disposal of it once its useful life is finished: All social and environmental impacts from production through consumption to waste.
Pages: 4
Bibliography: 5 source(s) listed
Filename: 13436 Life Cycle Analysis.doc
Price: US$35.80
103.Ethical Advertising.
Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements. Ethical advertising provides as much truth as possible without undermining the autonomy of consumers to reflect critically upon their desires and interests. Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service being advertised. Legal framework ensures that advertisers do not deceive consumers by conveying deceptive messages. Legal actions against unethical messages, however, are corrective rather than punitive.
Pages: 15
Bibliography: 5 source(s) listed
Filename: 13578 Ethics of Advertising.doc
Price: US$134.25
104.Judgment and the Afterlife: Assessing the Policies of Entering Heaven and Hell
This paper explores three traditional presentations of the afterlife and judgment as a means of creating place within the afterlife based upon an evaluation of the individual's deeds. These three traditional works are Homer's The Odyssey, John Milton's Paradise Lost, and William Blake's The Marriage of Heaven and Hell. The concept of the afterlife as is found within these three traditional works is then be contrasted against the more recent film A Matter of Life and Death in order to witness how judgment and the afterlife as manifest in a contemporary treatment of the topic
Pages: 7
Bibliography: 3 source(s) listed
Filename: 13579 Judgment and Afterlife.doc
Price: US$62.65
105.The Ways of The Wicked: Advertisers and the Webs They Spin' An Analytical View on Advertising Techniques.
This essay revolves around the various techniques and propaganda methods that are used by advertisers. It discusses the trends and most current styles that are popular amongst the ad people and how effective they are. It also categorically analyzes the popular ones.
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